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Real estate marketing

Real estate floor plans: what to show and how to make one

Why a floor plan helps a listing, what it should show, three ways to get one and how to turn it into an interactive map inside a 360 tour.

By Vistura · · 3 min read

A real estate floor plan shows a home from above: the rooms, how they connect, their sizes, and where the doors and windows are. Photos show how a room looks; the plan shows how the home works. Together they answer most of the questions a buyer would otherwise ask on the phone.

This guide explains what a good listing plan shows, three ways to get one and how to put it inside a 360 tour.

Why a floor plan helps a listing

Photos sell the feeling of a room. They rarely explain the layout. A buyer looking at ten photos still wonders:

  • Is the kitchen open to the living room or behind a wall?
  • Are the bedrooms together, or is one off the hall by the front door?
  • Does the balcony open from the living room or from a bedroom?
  • Will my sofa fit on that wall?

A floor plan answers all four in a glance. It also filters viewings: someone who dislikes the layout drops out before you drive across town, and someone who likes it arrives already knowing where everything is.

What a listing floor plan should show

  • Room names, in the words buyers use: kitchen, living room, bedroom, bathroom.
  • The size of each room, in the unit your market uses.
  • Doors and windows, so buyers see the light and the way through the home.
  • The total area, measured the way your market measures it. The free square footage calculator adds a home up room by room, L shapes included.
  • The floor name in homes with several levels, one plan per floor.
  • A short note that the plan is indicative and not to scale, unless it was drawn to scale by a professional.

Leave out furniture unless it helps show the size of a room, and keep the plan clean: black lines on white read best on a phone.

Three ways to get a floor plan

OptionHow it worksBest for
Draw it yourselfMeasure each room with a laser measure, sketch the layout and draw it in a floor plan appAgents with a few homes a month and a little patience
Use an existing planStart from the building permit or the developer's plan, and check it still matches the homeNewer homes and flats with no changes
Order oneA photographer or a scanning service measures and draws it, often with the photosLarger homes, or when you have no time

Whichever route you take, walk the home with the plan in your hand before you publish it. Walls get moved, kitchens get opened up, and a plan that does not match the home costs you trust at the viewing.

Turn the plan into a map inside the tour

A floor plan becomes far more useful inside a 360 tour. Instead of a separate image, it is a map that moves with the visitor:

  • Each photo point sits on the plan, so the visitor sees exactly where they are standing.
  • A viewing cone shows which way they are looking.
  • Other points on the map let them jump straight to another room.
  • Room names appear on the map, and it can open full screen.

On Vistura Pro, you upload the plan of each floor (PNG, JPG or SVG), place the photos on it and set the direction of each one. The editor tells you how many photos are still to place. Floors with several levels each get their own plan. To learn how the tour itself is built, see the guide to the real estate virtual tour.

Mistakes to avoid

  • A plan that no longer matches the home. Buyers notice the missing wall at the viewing.
  • Sizes in the wrong unit, or totals measured differently from the listing text.
  • A blurry scan of an old paper plan. Redraw it; it takes less time than answering the questions it causes.
  • Too much decoration. Colours, shadows and furniture make a plan harder to read on a phone.
  • One plan for a house with several floors. Give each floor its own plan.

Conclusion

A floor plan is the quickest answer to "how does this home work?". Draw it, check it against the home, and put it where buyers look: in the listing, in the tour and in the handout at the viewing. To see how a plan works as a map inside a tour, create your first tour on Vistura and look at the plans when you need the floor plan.

Frequently asked questions

Do I need a floor plan for every listing?

Not by law in most places, but buyers look for it. A floor plan answers the questions photos cannot. They show how the rooms connect, which way the living room faces and whether the bedrooms are apart from the living area.

How do I make a floor plan for a listing?

Measure each room with a laser measure, sketch the layout and draw it in a floor plan app, or use the plan from the building permit if it still matches the home, or order one from a photographer or a scanning service.

What should a listing floor plan show?

Room names, the size of each room, doors and windows, the total area measured the way your market measures it, and a note that the plan is indicative. A north arrow and the floor name help in houses with several levels.

Can a floor plan be part of a virtual tour?

Yes. In a 360 tour, the floor plan becomes a map. Each photo point sits on the plan, the visitor sees where they are and which way they are looking, and can jump to another room from the map.