krpano alternatives: real estate 360 tours without code
krpano alternatives for agents and 360 photographers: Vistura, Pano2VR, 3DVista, Kuula and Panoee on price, hosting, leads and moving a tour.

krpano describes itself as "a very flexible high-performance software for showing all kind of panoramic images on the web", and that is fair: its strength is code. Of the krpano alternatives for real estate, Vistura is the one built for listings: a visual editor in the browser, hosting included, every enquiry in one inbox and, on Pro, viewings booked from the tour. Pano2VR and 3DVista keep desktop software you control, and Kuula and Panoee host simple tours in the cloud.
We make Vistura; every other price here comes from that company's own page, linked. Prices from each company's page on 4 November 2026, before tax; desktop licences exclude VAT where the vendor says so. Check the linked page before you buy.
krpano and Vistura, side by side
krpano sells software and leaves the hosting and the selling tools to you. Vistura is a subscription with both built in.
| krpano | Vistura | |
|---|---|---|
| Price | 179 € licence, 299 € more without the krpano branding, plus VAT | 14 days of Pro, no card; then Free, with 3 tours online at a time. Pro $24 a month or $19 billed yearly; Business $49 or $39 (founder price until 31 December) |
| Hosting | You, on your own web server | Included on every plan |
| Making the tour | Droplets and an editor for simple tours; XML or JavaScript for anything custom | A visual editor in the browser, no code |
| Each change | Upload the folder again | Edit in the browser; the link stays the same |
| Enquiries | You build a form and somewhere to store leads | Every lead in full in your inbox and by email, on every plan |
| Viewings | You build or plug in a booking tool | Pro: buyers pick a free time from the tour |
| Statistics | You plug in your own | Visits and leads for each listing on every plan; on Pro, the source of every visit and the rooms that hold attention |
| Your brand | "About krpano" in the right-click menu unless you buy the Branding Free licence | Pro: your logo and colours, no Vistura badge |
| Your krpano tours | They are krpano | Drop the export: links and notes come with it |
What krpano does well
krpano is strong software, and its own pages are clear about what you get. The download page says it can be "downloaded and tested for free", with no functional limits. The 179 € licence covers all krpano 1.x versions and all supported platforms, on all your computers. The droplets and the Virtual Tour Editor make simple tours from your photos, and XML and JavaScript let a developer script anything.
Where agents outgrow krpano
A krpano tour is a folder of files. The work that comes with it is yours:
- Hosting. The tour needs a web server. To preview it on your computer, krpano recommends its included Testing Server.
- Every update. Change a hotspot or swap a photo, and you upload the folder again.
- Everything that sells. A contact form, somewhere to store leads, visit statistics and viewing booking are things you build or plug in yourself.
- The branding. Without a licence the viewer shows "a 'demo version' watermark". With one, the "About krpano" line stays in the right-click menu unless you buy the 299 € Branding Free licence, which also needs the 179 € licence.
For a developer, that freedom is the point. For an agent with ten listings, it is a second job.
Vistura: the krpano alternative built for listings
Vistura gives you a hosted tour with a link, a QR code, an embed code for your website and a public profile, plus the tools an agent uses once the tour is live. The tour and the selling tools sit in one place, and the viewer speaks the visitor's language (English, Portuguese, Spanish, German, French, Italian and Dutch).
Start with the photos or the tours you have
Any 360 camera works. If you don't have one yet, start with your phone: Vistura Capture guides you through 24 to 35 shots per room and stitches them into a 360. Tours you already have come in as krpano, Marzipano or Panoee exports, or as a .zip of photos.
Built for selling
- Leads inbox on every plan. Every form and booking arrives in full, and you reply by WhatsApp, phone or email.
- Viewing booking from the tour (Pro): buyers pick only the free times in your schedule.
- "Before getting in touch" shows what each lead looked at before they got in touch (Pro).
- Statistics: visits and leads for each listing on every plan; on Pro, the source of every visit (portal, WhatsApp, QR, social) and the rooms that hold attention, with the history kept from day one.
- Owner access, so the seller follows the tour and its numbers (Pro).

For 360 photographers
- Invite editors to work on tours with you (Pro).
- Hand a finished tour to the agent's account with its link, leads and statistics, on every plan.
- Your logo and colours, no Vistura badge (Pro).
- The agency's own domain, such as tours.youragency.com (Business).
What it costs
Every new account starts with 14 days of Pro, with no card, and nothing is charged when they end. Then the account is on Free: 3 tours online at a time, Vistura-branded, with no time limit.
Pro is $29 a month, or $24 billed yearly, for unlimited tours online under your brand. Business is $59 a month, or $49 billed yearly, with 3 people included and $15 a month for each extra person ($12 billed yearly). Subscriptions started by 31 December 2026 get the founder price, kept while the subscription stays active: Pro at $24 a month or $19 billed yearly, Business at $49 or $39. The details are on Vistura's plans.
Desktop tools with a visual editor: Pano2VR and 3DVista
These two keep the control of desktop software and replace the code with a visual editor. With both you still manage the files, and with your own hosting you upload every change.
Pano2VR
Garden Gnome's desktop app builds the tour visually and exports it for the web. As listed on Garden Gnome's site, the subscription is €30 a month or €300 a year and includes the Gnome Cloud Small hosting package. Garden Gnome says a one-time licence is still sold; check the current price on the site.
3DVista Virtual Tour Pro
3DVista sells Virtual Tour Pro for one payment of $499 (499 €), with its Stitcher v4 included. Hosting is sold apart, from 99 € a year, with one free month included. Our 3DVista alternatives guide adds up what it costs each year.
Hosted tools: Kuula and Panoee
Cloud tools remove the server. You upload 360 photos in the browser and share a link.
- Kuula Pro costs $24 a month, or $20 billed yearly. On the free plan, "hotspots will not be visible to anyone except yourself". Pro and Business add a contact card with your details.
- Panoee has a free plan and Pro at $22 a month. Exporting a project costs $19, and you get a folder that Vistura imports with its links.
For the longer comparison of hosted tools, read our Matterport alternatives guide. Pannellum is "a lightweight, free, and open source panorama viewer for the web", and Google's Marzipano repository was archived on 20 April 2026; both suit developers more than agents.
All the alternatives side by side
The first question is who keeps the tour online. The last column matters if you already have tours made with krpano.
| Tool | What it is | Who hosts the tour | Price (as listed) | Code needed | Real estate tools | Moving a krpano tour |
|---|---|---|---|---|---|---|
| krpano | Viewer and tools you install | You, on your own web server | 179 € licence, 299 € more without the krpano branding, plus VAT | Droplets and an editor for simple tours; XML or JavaScript for anything custom | You build them | It is krpano |
| Vistura | Cloud app for listings | Vistura | 14 days of Pro, no card; then Free with 3 tours online at a time. Pro $24 a month or $19 billed yearly (founder price until 31 December) | None | Leads inbox on every plan; viewing booking, statistics by source and owner access on Pro | Yes: drop the krpano export, links and notes come with it |
| Pano2VR | Desktop app by Garden Gnome | You, or Garden Gnome's cloud | €30 a month or €300 a year, as listed on Garden Gnome's site | Visual editor | Not checked | Bring the original 360 photos |
| 3DVista Virtual Tour Pro | Desktop app | You, or 3DVista Hosting from 99 € a year | $499 / 499 € one payment | Visual editor | Not checked | Bring the original 360 photos |
| Kuula | Cloud tool | Kuula | Pro $24 a month, or $20 billed yearly | None | Contact card on Pro and Business | Bring the original 360 photos |
| Panoee | Cloud tool | Panoee | Pro $22 a month | None | Buttons for email, phone, WhatsApp or a link | Its $19 export is a folder you can host yourself |
| Marzipano, Pannellum | Free code libraries | You | Free | Code | None | Rebuild the tour in code |
Move your krpano tours without starting again
If you have tours online today, you probably do not want to rebuild them. Three kinds of tour are krpano folders underneath:
- Tours made with krpano's droplets or edited by hand.
- Tours published from Panotour Pro. Panotour was a visual front end to krpano. Kolor stopped selling and updating it when it closed on 14 September 2018, and the tours it published are krpano folders.
- Panoee exports, the folder you get for $19 a project.
The folder holds tour.xml (the scenes, their start views and the hotspots) and a panos folder (the photos, often cut into cube tiles).
Vistura reads these exports on every plan. This is how you move one:
- Zip the whole tour folder, with
tour.xmlandpanosinside. - In Vistura, create a tour and drop the .zip on the photo list.
- Vistura reads the scenes, joins the cube tiles back into one 360 photo per room, and keeps the links between rooms (with their labels) and the notes.
- Read the message when the import ends. If a photo did not come in, Vistura names it, so you add it from your computer.
- Set the look and the sounds in Vistura, and the floor plan on Pro. These are the parts each app builds its own way, so you choose them fresh.
If a tour lives only on a hosted platform's servers, such as Kuula or CloudPano, download your original 360 photos and drop a .zip of them. Number the files in walking order ("01 entrance", "02 living room") and Vistura keeps that order.


How to choose: three questions
- Is the tour there to sell a listing, or do you deliver tours to agents? Choose Vistura Pro, or Business for an agency team.
- Do you want to write code or keep a server? krpano, or the free libraries if you only need a viewer.
- Do you want desktop software and files you host yourself? Pano2VR or 3DVista.
To weigh the cost of making the tour itself, see how much a virtual tour costs. To check how a 360 photo looks before you build anything, open it in our free 360 photo viewer. For the basics of tours for listings, start with the real estate virtual tour guide.
Zip one krpano tour you already have and drop it into Vistura: the rooms and their links come across with it. Every new account starts with 14 days of Pro, no card, so you can test the leads inbox, viewing booking and the statistics on it: see Vistura's plans.
Frequently asked questions
Is krpano free?
You can download and test krpano for free, with every feature. Until you buy a licence, the viewer shows a "demo version" watermark and the tools put watermarks in the images they make. The licence costs 179 euros plus VAT, and removing the "About krpano" menu line costs 299 euros more.
Can I make a krpano tour without coding?
For a simple tour, yes. krpano's droplets and its tour editor build a ready-to-use tour from your 360 photos. Anything beyond that, such as your own buttons, layout or a contact form, is written in krpano's XML or JavaScript.
Is Panotour still sold?
No. Kolor, the GoPro company behind Panotour, stopped selling and updating its software on 14 September 2018. Tours already published from Panotour Pro are krpano folders, so they can be moved like any other krpano tour, for example into Vistura, which reads the export with its links.
Does krpano host my tours?
No. krpano's buy page lists licences, not hosting. Your tour is a folder of files that you upload to your own web server, and you upload it again every time you change the tour.


